STC is the leading digital enabler in the Middle East and North Africa (MENA) region. They are the giant of the Saudi telecommunications landscape.
During Covid, they launched an awsome capmaing under the name “Walk & Talk” to encorage people to move move, the case studies was one of the most fun to work on, The styleframes were done by the talented Rawan Essam, art director at Wunderman Thompson and the execution of the whole case was in collaboration with
Kurve Studio.I had the pleasure to animate this entire project alongside the awesome Sarah Khorbtli.
With physical activity declining significantly during the COVID-19 pandemic, health experts forecasted a dangerous rise in obesity rates. STC addressed this crisis by incentivizing movement. Leveraging the behavioral insight that people naturally walk while talking, STC used their app to track steps and rewarded users with free call minutes, encouraging them to move more to talk more.
Thank You